Corporate Cancel Culture and Brand Boycotts

This book examines the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. It introduces the term “corporate cancel culture” highlighting the growing trend amongst customers to leverage social media to communicate their grievances with companies.

Aceasta carte examineaza complexitatea consecintelor neintentionate ale retelelor sociale care afecteaza adesea marcile si companiile atat din punct de vedere economic, cat si din punct de vedere reputational. Introduce termenul ,,cultura a anularii corporative" subliniind tendinta in crestere in randul clientilor de a folosi retelele sociale pentru a comunica nemultumirile lor cu companiile.