Corporate Culture and Globalization

This book offers an ethnographic analysis of how corporate culture has been transformed in the age of globalization and promotes the importance of a national ideology’s role in corporate culture studies. It examines the formation, dissemination, and interpretation of corporate ideology at a global Japanese fashion retailer in Hong Kong.

Aceasta carte ofera o analiza etnografica a modului in care cultura corporativa a fost transformata in epoca globalizarii si promoveaza importanta rolului ideologiei nationale in studiile culturii corporative. Acesta examineaza formarea, diseminarea si interpretarea ideologiei corporative la un retailer de moda japonez global din Hong Kong.