Corporate Paradox

First published in 1993, The Corporate Paradox is the first major, in-depth study of the franchise relationship and how it functions. While past debates have focused on the question: ‘What do bosses do?’, we are now being asked: ‘Who really is the boss?’.

Publicat pentru prima data in 1993, The Corporate Paradox este primul studiu major si aprofundat al relatiei de franciza si al modului in care functioneaza. In timp ce dezbaterile din trecut s-au concentrat pe intrebarea: ,,Ce fac sefii?", acum suntem intrebati: ,,Cine este cu adevarat seful?".