Customer Success Economy

If leaders aren't integrating their digital offerings into a philosophy of Customer Success, they will be defeated in the next decade, because technical excellence and other traditional competitive advantages are becoming too easy to imitate. This book will give examples and specifics of how companies can transform through Customer Obsession. This book will address the pains of transforming organizational charts, leadership roles and responsibilities and strategies, so the whole company works together in total service to the customer. It will give leaders an understanding of how their digital implementations will make them more Amazon-like, deliver recurring revenue, less churn and customer retention.

Daca liderii nu isi integreaza ofertele digitale intr-o filozofie a succesului clientilor, vor fi invinsi in urmatorul deceniu, deoarece excelenta tehnica si alte avantaje competitive traditionale devin prea usor de imitat. Aceasta carte va oferi exemple si detalii despre modul in care companiile se pot transforma prin Obsesia clientilor.