Darwin's Medicine

Darwin?€?s Medicine examines how pharmaceutical, medical technology and other companies are adapting their strategies, structures, capabilities and other aspects of their business model. In this sequel to his successful The Future of Pharma (Gower, 2011), Brian Smith takes a global perspective, reflecting the nature of the industr

Darwin's Medicine examineaza modul in care companiile farmaceutice, tehnologia medicala si alte companii isi adapteaza strategiile, structurile, capacitatile si alte aspecte ale modelului lor de afaceri. In aceasta continuare a succesului sau The Future of Pharma (Gower, 2011), Brian Smith adopta o perspectiva globala, reflectand natura industriei.