Digital Business and E-commerce

Digital Business and E-Commerce Management is an industry-leading text on the strategies and tactics of a Digital Business environment. Offering the latest knowledge in the field with case studies, activities, and exercises, this edition will equip students with the tools to review, plan and implement a digital business strategy successfully.

Managementul afacerilor digitale si al comertului electronic este un text lider in industrie despre strategiile si tacticile unui mediu de afaceri digitale. Oferind cele mai recente cunostinte in domeniu cu studii de caz, activitati si exercitii, aceasta editie va dota studentii cu instrumentele pentru a revizui, planifica si implementa cu succes o strategie de afaceri digitale.