Digitization of Business in China

Covering both small to medium sized enterprises (SMEs) and globally orientated multinational enterprises (MNEs), this book is a valuable resource for those researching Asian business, or international business more generally, as well as innovation and technology management.

Acoperind atat intreprinderile mici si mijlocii (IMM-uri), cat si intreprinderile multinationale cu orientare globala (MNE), aceasta carte este o resursa valoroasa pentru cei care cerceteaza afacerile asiatice sau afacerile internationale in general, precum si managementul inovatiei si tehnologiei.