E-Commerce and Financial Services in Asia

This book looks at the drivers in the emergence, development and internal and global expansion of Asian e-commerce businesses. It tackles the problems inherent in the globalization strategy of a Japanese financial services firm operating in the e-commerce sector.

Aceasta carte analizeaza factorii care au determinat aparitia, dezvoltarea si extinderea interna si globala a afacerilor de comert electronic din Asia. Acesta abordeaza problemele inerente strategiei de globalizare a unei firme japoneze de servicii financiare care opereaza in sectorul comertului electronic.