Electronic Marketing

"Electronic Marketing: Theory and Practice for the 21st Century" provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, it includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.

„Marketing electronic: teorie si practica pentru secolul XXI” ofera o imagine de ansamblu larga, dar solida, asupra acestui domeniu in schimbare rapida. Destinat studentilor si practicienilor care inteleg deja conceptele de baza de marketing, include cea mai recenta discutie despre Marketingul de relatii si CRM, precum si un capitol despre Imbunatatirea eficientei fortei de vanzare.