Ethics in Advertising

This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional.

Aceasta carte ofera studentilor si practicienilor o imagine de ansamblu cuprinzatoare a regulilor si principiilor asociate cu practicile etice de publicitate. Cu cercetari ample si o varietate de studii de caz si opinii ale expertilor, acesta discuta de ce etica publicitatii este importanta atat pentru consumator, cat si pentru profesionist.