Ethnic Hospitality Marketing

Drawing on qualitative research methods, the book explores examples from the Greek food industry to analyse restaurateurs’ and consumer constructed meanings of authenticity, how it is transmitted and received.

Bazandu-se pe metode de cercetare calitativa, cartea exploreaza exemple din industria alimentara greaca pentru a analiza semnificatiile autenticitatii construite de restauratori si consumatori, modul in care este transmisa si primita.