From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names

A history of 150 recognized brand names, written by the creator of the award-winning "Word Detective" Web site, provides humorous information on how popular products and labels were named, in a volume that shares the inspiration behind the identities of everyday products, challenges urban myths, and recounts how respected brands.

O istorie de 150 de marci recunoscute, scrisa de creatorul site-ului web premiat ,,Word Detective", ofera informatii pline de umor despre cum au fost denumite produsele si etichetele populare, intr-un volum care impartaseste inspiratia din spatele identitatilor produselor de zi cu zi, provoaca miturile urbane si povesteste cat de respectate marci.