Future of Charity Marketing

Drawing upon the research in the Editors first book Charity Marketing: Contemporary Issues, Research and Practice, this volume focuses on how charities can prepare for the future through sharing big ideas and examples of best practice.

Bazandu-se pe cercetarea din prima carte a editorilor Charity Marketing: Contemporary Issues, Research and Practice, acest volum se concentreaza asupra modului in care organizatiile caritabile se pot pregati pentru viitor prin impartasirea unor idei mari si exemple de bune practici.