Global Brand Strategy

Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.

Global Brand Strategy se adreseaza a trei tipuri de manageri B2C si B2B: cei care doresc sa consolideze marcile globale deja puternice, cei care doresc sa-si lanseze marcile la nivel global si sa obtina rezultate si cei care trebuie sa-si revigoreze brandul global si sa opreasca sangerarea.