Green Advertising and the Reluctant Consumer

This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses, providing important insights into current practice as well as directions for future research. This book was originally published as a special issue of the Journal of Advertising.

Aceasta colectie editata prezinta cercetari de ultima ora in tema mesajelor ecologice si a raspunsurilor ulterioare ale consumatorilor, oferind perspective importante asupra practicii curente, precum si directii pentru cercetarile viitoare. Aceasta carte a fost publicata initial ca numar special al Journal of Advertising.