Handbook of Marketing Decision Models

In addition, it contains chapters on recent methodological developments that are gaining popularity in the area of marketing decision models, such as structural modeling, learning dynamics, choice modeling, eye-tracking and measurement.

In plus, contine capitole despre evolutiile metodologice recente care castiga popularitate in domeniul modelelor de decizie de marketing, cum ar fi modelarea structurala, dinamica invatarii, modelarea alegerilor, urmarirea ochilor si masurarea.