Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN (2 Volumes)

Discusses economics, marketing strategies, and mobile payment systems, as well as digital marketplaces, communication technologies, and social technologies utilized for business purposes. The book featuring research on a range of topics, including business culture, mobile technology, and consumer satisfaction.

Discuta despre economie, strategii de marketing si sisteme de plata mobila, precum si piete digitale, tehnologii de comunicare si tehnologii sociale utilizate in scopuri comerciale. Cartea prezinta cercetari pe o serie de subiecte, inclusiv cultura de afaceri, tehnologia mobila si satisfactia consumatorilor.