Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences

Provides insight into the application of present-day customer relationship management within the retail industry. Highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships.

Ofera informatii despre aplicarea gestionarii actuale a relatiei cu clientii in industria de retail. Evidentiind subiecte precum comunicarea digitala, vanzarea cu amanuntul prin e-mail si marketingul pe retelele sociale, aceasta publicatie exploreaza cunostinte aprofundate despre comercianti, precum si metodele din spatele relatiilor pozitive cu vanzatorul cu amanuntul.