Health Communication and Mass Media

In Health Communication and Mass Media, contributing authors engage and expand upon significant theories informing efforts at mediated health communication; demonstrate the practical utility of these theories; and consider how to balance the ethical and efficacy demands of mediated health communication efforts. The book addresses both traditional m

In Comunicarea in sanatate si mass-media, autorii care contribuie se angajeaza si se extind pe teorii semnificative care informeaza eforturile de comunicare mediata in domeniul sanatatii; demonstreaza utilitatea practica a acestor teorii; si luati in considerare cum sa echilibrati cerintele etice si de eficacitate ale eforturilor mediate de comunicare in domeniul sanatatii. Cartea abordeaza atat m. traditional