Healthcare Relationship Marketing

This is a practical overview and resource guide for the design and measurement of pharmaceutical relationship marketing (RM) programs. It contains descriptions of each aspect of pharmaceutical RM design and measurement, including a running case study with follow-up exercises. The author has also conducted interviews from several pharmaceutical mark

Aceasta este o prezentare practica si un ghid de resurse pentru proiectarea si masurarea programelor de marketing relational (RM) farmaceutic. Contine descrieri ale fiecarui aspect al proiectarii si masurarii RM farmaceutice, inclusiv un studiu de caz in curs cu exercitii ulterioare.