How to Become a Master of Persuasion

Perfect for everyone involved in sales or business development who wants to become a more persuasive communicator. This practical guide explains customers' goals and motivations, how to identify the most relevant and important issues to talk about, how to take control of every pitch, and how to plan and then deliver proposals that persuade.

Perfect pentru toti cei implicati in vanzari sau dezvoltarea afacerii care doresc sa devina un comunicator mai persuasiv. Acest ghid practic explica obiectivele si motivatiile clientilor, cum sa identifici cele mai relevante si importante probleme despre care sa discutam, cum sa preiei controlul asupra fiecarei propuneri si cum sa planifici si apoi sa livrezi propuneri care sa convinga.