How to Fail at Change Management

Successful change management need not be a mystery, but perhaps change management success is best learned from failed attempts at change. This book presents notable examples of attempts by experienced managers to implement bad ideas that lead to failed change so that change managers are better equipped to avoid common pitfalls in managing change.

Managementul de succes al schimbarii nu trebuie sa fie un mister, dar poate ca succesul managementului schimbarii este cel mai bine invatat din incercarile esuate de schimbare. Aceasta carte prezinta exemple notabile de incercari ale managerilor cu experienta de a implementa idei proaste care duc la o schimbare esuata, astfel incat managerii de schimbare sa fie mai bine echipati pentru a evita capcanele comune in gestionarea schimbarii.