Innovation and Entrepreneurship

The effective management of innovation and entrepreneurship is vitally important for managers, organisations and governments. This concise textbook examines strategic approaches and concepts relevant for the effective management of innovation and entrepreneurship, supported by practical insights from a variety of industry sectors.

Gestionarea eficienta a inovarii si antreprenoriatului este de o importanta vitala pentru manageri, organizatii si guverne. Acest manual concis examineaza abordari strategice si concepte relevante pentru managementul eficient al inovarii si antreprenoriatului, sustinute de perspective practice dintr-o varietate de sectoare industriale.