Innovation in Advertising and Branding Communication

This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods and techniques– from body image, identity and mental imagery, to self-exposure and LCM4P – intersecting with branding and advertising constructs and practices.

Aceasta carte abordeaza aspecte inovatoare si noi ale brandingului si comunicarii publicitare, bazandu-se pe o gama larga, interdisciplinara de teorii, metode si tehnici - de la imaginea corpului, identitatea si imaginea mentala, la auto-expunere si LCM4P - intersectandu-se cu constructele de branding si publicitate. si practici.