Innovator's Dilemma

Shows how even the most outstanding companies can do everything right - yet still lose market leadership when they miss out on new waves of innovation. Offering both successes and failures from leading companies as a guide, this book gives you a set of rules for capitalizing on the phenomenon of disruptive innovation.

Arata cum chiar si cele mai remarcabile companii pot face totul corect - totusi isi pierd liderul pe piata atunci cand rateaza noile valuri de inovatie. Oferind atat succesele, cat si esecurile companiilor de top ca ghid, aceasta carte va ofera un set de reguli pentru valorificarea fenomenului inovatiei perturbatoare.