Integrating New Technologies in International Business

Explores the rapid changes in technology that have affected businesses and social environments that are offering new challenges and opportunities for small to mid-size enterprises (SMEs) and start-ups. It highlights how businesses in emerging economies are implementing the new technological innovations to compete in the global market.

Exploreaza schimbarile rapide ale tehnologiei care au afectat afacerile si mediile sociale care ofera noi provocari si oportunitati pentru intreprinderile mici si mijlocii (IMM-uri) si start-up-uri. Acesta evidentiaza modul in care intreprinderile din economiile emergente implementeaza noile inovatii tehnologice pentru a concura pe piata globala.