Interfaith Marketing

The book gives an overview of the current state of knowledge of comparative religious research, how religious affiliations affect consumer behaviour, and its significance for companies that operate across borders. This volume will be of interest to scholars of international marketing and business, consumer behaviour, and religious studies.

Cartea ofera o privire de ansamblu asupra starii actuale a cunostintelor cercetarii religioase comparative, modul in care afilierile religioase afecteaza comportamentul consumatorilor si semnificatia acesteia pentru companiile care opereaza peste granite. Acest volum va fi de interes pentru oamenii de stiinta in marketing international si afaceri, comportamentul consumatorilor si studii religioase.