International Business Blunders

This book will provide empirical evidence of blunders committed by firms from small developing countries that operate in developed country markets. It will identify lessons that managers who are looking to do business in international markets can learn in order to lessen the mistakes in markets that are psychically distant.

Aceasta carte va oferi dovezi empirice ale gafelor comise de firmele din tarile mici in curs de dezvoltare care opereaza pe pietele tarilor dezvoltate. Acesta va identifica lectiile pe care managerii care doresc sa faca afaceri pe pietele internationale le pot invata pentru a reduce greselile de pe pietele care sunt indepartate psihic.