Loyalty Management

In this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking, contemporary themes and practice in Loyalty Management. It will guide marketers, business leaders and post graduate students through the changes in marketing thought and practice of Loyalty Management.

In acest text perspicace, Cristina Ziliani si Marco Ieva urmaresc evolutia gandirii, a temelor contemporane si a practicii in managementul loialitatii. Acesta va ghida marketerii, liderii de afaceri si studentii postuniversitari prin schimbarile in gandirea si practica de marketing ale managementului loialitatii.