Managerial Communication and the Brain

The subject of this book is managerial/leadership communication and how to apply principles of neuroscience to create effective messages. This book differs from most other business communication-related books in that it takes a neuroscientific approach to explaining communication that those in leadership positions do.

Subiectul acestei carti este comunicarea manageriala/leadership si modul de aplicare a principiilor neurostiintei pentru a crea mesaje eficiente. Aceasta carte difera de majoritatea celorlalte carti legate de comunicarea de afaceri prin faptul ca necesita o abordare neurostiintifica pentru a explica comunicarea pe care o fac cei care ocupa pozitii de conducere.