Market and Technical Knowledge Integration in R&D Intensive Companies

The book examines the role of market and technical knowledge integration in creating innovation and superior business performance of R&D intensive companies. Providing a new approach to this topic, it considers current R&D intensive companies’ ways of functioning based on qualitative and quantitative research.

Cartea examineaza rolul pietei si integrarii cunostintelor tehnice in crearea inovatiei si a performantelor superioare de afaceri ale companiilor cu activitate intensiva de cercetare si dezvoltare. Oferind o noua abordare a acestui subiect, acesta ia in considerare modalitatile actuale de functionare ale companiilor cu activitate intensiva in cercetare si dezvoltare, bazate pe cercetari calitative si cantitative.