Marketing Challenges in a Turbulent Business Environment

Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru.

Editata in colaborare cu Academia de Stiinte de Marketing, aceasta carte contine lucrarile complete ale Congresului Mondial de Marketing al Academiei de Stiinte de Marketing din 2014, care a avut loc la Lima, Peru.