Marketing Research

A well-known and established text within the market, the author team of Malhotra and Birks is well-respected as providing an in-depth and authoritative commentary in this area.
Offering a clear explanation and discussion of concepts and valued for its comprehensive nature, the European version of this text is much valued for its wealth of European and International case material, which is why we see strong sales of this title in both the UK as well as Europe.

Un text bine cunoscut si stabilit pe piata, echipa autorilor Malhotra si Birks este bine respectata ca oferind un comentariu aprofundat si autoritar in acest domeniu. Oferind o explicatie clara si o discutie a conceptelor si apreciata pentru natura sa cuprinzatoare, versiunea europeana a acestui text este foarte apreciata pentru bogatia sa de materiale de caz europene si internationale, motiv pentru care vedem vanzari puternice ale acestui titlu atat in Marea Britanie, cat si in Europa.