Mass Communication Theory

Accessible, balanced, and enhanced by vivid examples and graphics, this market-leading text has introduced thousands of young scholars to the discipline over two decades. Mass Communication Theory: Foundations, Ferment, and Future, Eighth Edition, provides a complete and detailed overview of mass communication theory to the present, offering thorough, up-to-date, and effective coverage of both social science and cultural theories.

Accesibil, echilibrat si imbunatatit de exemple si grafica vii, acest text lider pe piata a introdus mii de tineri carturari in disciplina de-a lungul a doua decenii. Teoria comunicarii de masa: fundamentele, fermentarea si viitorul, editia a opta, ofera o imagine de ansamblu completa si detaliata a teoriei comunicarii de masa pana in prezent, oferind o acoperire amanuntita, actualizata si eficienta atat a stiintelor sociale, cat si a teoriilor culturale.