Multi Business Model Innovation Approach

The book addresses and documents a gap in BM research and the BM community - but also proposes a generic definition and language of a BM and BMI layers. The significance and importance of this work is related to significant and unexplored possibilities that BMI offers today, and can offer tomorrow.

Cartea abordeaza si documenteaza o lacuna in cercetarea BM si in comunitatea BM - dar propune, de asemenea, o definitie si un limbaj generic al straturilor BM si IMC. Semnificatia si importanta acestei lucrari este legata de posibilitatile semnificative si neexplorate pe care BMI le ofera astazi si le poate oferi maine.