National Policy, Global Giants

Describing the lifecycle of an auto-industry - its birth, growth, functioning and death - and the shifting relationship it has with the government that supports it, this book will appeal to leaders and managers in the automotive industry and officials in the public sector who are responsible for this industry.

Descriand ciclul de viata al unei industrii auto - nasterea, cresterea, functionarea si moartea acesteia - si relatia schimbatoare pe care o are cu guvernul care o sustine, aceasta carte va atrage liderii si managerii din industria auto si oficialii din sectorul public care sunt responsabili pentru aceasta industrie.