Neuromarketing in India

This book analyses consumer behaviour through an understanding of neuroscience that assumes human behavior to have a neural basis. Both conscious & unconscious processing of stimulus in the brain is responsible for generating behaviour. It argues that a deeper understanding of this process could help in prediction of consumer behaviour. The

Aceasta carte analizeaza comportamentul consumatorului printr-o intelegere a neurostiintei care presupune ca comportamentul uman are o baza neuronala. Atat procesarea constienta, cat si inconstienta a stimulilor din creier este responsabila pentru generarea comportamentului.