New Cultures of Food

This book provides a comprehensive collection of cutting-edge research on creating opportunities from diversity, especially in terms of consequences for agribusiness and food businesses and appropriate marketing strategy plans. The book includes a number of different issues that define, challenge, and open up new markets, products and services resu

Aceasta carte ofera o colectie cuprinzatoare de cercetari de ultima ora cu privire la crearea de oportunitati din diversitate, in special in ceea ce priveste consecintele pentru agrobusiness si afacerile alimentare si planuri adecvate de strategie de marketing. Cartea include o serie de probleme diferite care definesc, provoaca si deschid noi piete, produse si servicii