Open Design and Innovation

Open innovation, pro-sumers, disruptive design and brand fanaticism are amongst a handful of new approaches to design and innovation that have generated discussion and media coverage in recent years. In practice, these ideas often excite more than providing pragmatic strategies. Open Design and Innovation develops the argument for a more nuanced ac

Inovatia deschisa, pro-sumatori, designul disruptiv si fanatismul marcii se numara printre cateva abordari noi ale designului si inovatiei care au generat discutii si acoperire mediatica in ultimii ani. In practica, aceste idei deseori excita mai mult decat oferirea de strategii pragmatice.