Organizing Marketing and Sales

Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.

Organizing Marketing and Sales ofera studii de caz pentru a demonstra in detaliu tipurile de provocari cu care se confrunta firmele multinationale, multiproduse. De asemenea, se bazeaza pe perspective teoretice pentru a examina provocarile contemporane in organizarea de marketing si vanzari.