Oxford Handbook of International Business Strategy

Multinational enterprises must contend with increasingly challenging conditions in the international business environment. This Handbook explores how classic principles of international competitive strategy are transformed in today's markets and provides suggestions on how firms can develop effective strategies to respond to these transformations.

Intreprinderile multinationale trebuie sa se confrunte cu conditii din ce in ce mai dificile in mediul international de afaceri. Acest manual exploreaza modul in care principiile clasice ale strategiei competitive internationale sunt transformate pe pietele actuale si ofera sugestii despre modul in care firmele pot dezvolta strategii eficiente pentru a raspunde acestor transformari.