Personal Branding in the Knowledge Economy

Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals’ knowledge, creativity, and personal images, alongside a growing interest in the whole area of branding in the networked economy based on knowledge.

Brandingul personal in economia cunoasterii: inter-relatia dintre marcile corporative si cele ale angajatilor isi propune sa contribuie la dezbaterea academica despre comercializarea cunostintelor, creativitatii si imaginilor personale ale indivizilor, alaturi de un interes tot mai mare pentru intreaga zona a branding-ului in retea. economie bazata pe cunoastere.