Political Marketing in the 2016 U.S. Presidential Election

This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history.

Aceasta colectie editata este una dintre primele carti care se concentreaza asupra strategiilor distinctive de marketing politic si branding utilizate de candidati si partidele lor intr-una dintre cele mai captivante alegeri din istoria SUA.