Predictive Analytics for Marketers

Understand how to apply predictive analytics to better manage a company and its resources more effectively, with this revolutionary book for marketing professionals.

Analiza predictiva a revolutionat practicile de marketing. Aceasta implica utilizarea a numeroase tehnici din data mining, statistici, modelare, invatare automata si inteligenta artificiala, pentru a analiza datele actuale si a face predictii despre evenimente viitoare necunoscute.