Qualitative Methods in Business Research

Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies.

Acoperind toate abordarile calitative majore in cercetarea in afaceri (inclusiv studii de caz, etnografie, ancheta narativa, analiza discursului, teoria fundamentata si cercetarea actiunii), acest ghid practic arata cum sunt utilizate metodele calitative in studiile de management, marketing si organizationale. .