Rethinking Business Anthropology

Qualitative methods of business research are emerging as vital tools. At the heart of this movement is business anthropology; as the subject comes of age, this timely monograph provides the perspectives needed for the growth and development of the field and those who work within it. Excellent for the professional bookshelf and as a textbook.

Metodele calitative de cercetare in afaceri apar ca instrumente vitale. In centrul acestei miscari se afla antropologia afacerilor; pe masura ce subiectul devine major, aceasta monografie oportuna ofera perspectivele necesare pentru cresterea si dezvoltarea domeniului si a celor care lucreaza in cadrul acestuia.