Routledge Companion to Selling and Sales Management

Sales experts Johnston and Marshall have assembled a world-class panel of contributors to create a volume that represents the latest research in selling and sales management. It should be every student's go-to reference book for a comprehensive understanding of the state of the discipline.

Expertii in vanzari Johnston si Marshall au reunit un grup de colaboratori de talie mondiala pentru a crea un volum care reprezinta cele mai recente cercetari in domeniul vanzarilor si al gestionarii vanzarilor. Ar trebui sa fie cartea de referinta a fiecarui student pentru o intelegere cuprinzatoare a starii disciplinei.