SAGE Handbook of Digital & Social Media Marketing

This two-volume set is the first dedicated scholarly collection to consolidate the research, theorising, industry practices and future implications. It brings together the critical factors in digital and social media marketing as the essential reference set for researchers in this area of continued growth.

Acest set in doua volume este prima colectie academica dedicata care consolideaza cercetarea, teoreticizarea, practicile din industrie si implicatiile viitoare. Reuneste factorii critici din marketingul digital si social media ca set de referinta esential pentru cercetatorii din acest domeniu de crestere continua.