Scaling the Tail: Managing Profitable Growth in Emerging Markets

This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.

Aceasta carte prezinta un cadru pentru un alt tip de crestere profitabila pentru companiile multinationale de pe pietele emergente: ,,scaling the tail". Acest model se concentreaza pe nise de piata specializate, flancand anumite segmente si categorii de produse, dezvoltand strategii de localizare profund nuantate si instaland sisteme de management de sprijin.