Science of Customer Connections

Engaging, practical, and immediately useful for any business and its messengers on how to talk about their business and connect with their customers.

The vast majority of word of mouth happens offline, in everyday conversations. In The Science of Customer Connections, Karrh offers simple concepts plus practical guidance for individual professionals, teams, and complex organizations to be part of those conversations in ways that grow their business.

With clear language and a sense of humor, Karrh guides readers step by step to create:



A message that is memorable, interesting to buyers, and built to share
A growing set of messengers who include your story in their everyday conversations
Management habits that build consistency and scale
Readers will be equipped to engage customers and employees, build trustworthiness, and grow profitably—without necessarily having to change their business model, offerings, pricing, distribution, or people. Instead, they can quickly elevate the way that everyone close to the business talks about it, consistently resulting in stronger cross-selling and upselling of additional products and services, higher customer satisfaction, and more consistent employee engagement.

Inspirational real-world examples are presented from entrepreneurs and career changers, growth companies, and large global organizations.

Implicant, practic si imediat util pentru orice afacere si mesagerii sai despre cum sa vorbeasca despre afacerea lor si sa se conecteze cu clientii lor. Marea majoritate a cuvantului din gura se intampla offline, in conversatiile zilnice. In Stiinta conexiunilor cu clientii, Karrh ofera concepte simple, precum si indrumari practice pentru profesionisti individuali, echipe si organizatii complexe pentru a face parte din acele conversatii in moduri in care isi dezvolta afacerea. Cu un limbaj clar si un simt al umorului, Karrh ii indruma pe cititori pas cu pas pas pentru a crea: un mesaj memorabil, interesant pentru cumparatori si construit pentru a partaja Un set in crestere de mesageri care includ povestea ta in conversatiile lor de zi cu zi Obiceiuri de gestionare care creeaza consistenta si scara Cititorii vor fi echipati pentru a implica clientii si angajatii, pentru a construi increderea si pentru a creste profitabil - fara a fi necesar sa isi schimbe modelul de afaceri, ofertele, preturile, distributia sau persoanele.